@book{29406,
	author = {Aaker, David and Diario El Comercio},
	title = {Liderazgo de marca},
	publisher = {Editorial Planeta ColombianaS.A.},
	year = {2006},
	address = {Lima},
	url = {https://books.google.com.ar/books?id=I6P_uXEweQsC&printsec=frontcover#v=onepage&q&f=false}
}